The golden zone is reached when 3 key elements are synchronized.
In the last few years, the demand for environmentally friendly and sustainable products has been constantly increasing. And it only gets stronger. The trend of sustainability dominates consumer behavior and values. A third of women and a fourth of men say that they made purchases this year based on the friendliness of the environment. This number grows every year.
In addition, 46% of consumers have indicated that they have a better opinion of the company when they receive eco-friendly logo products. Thus, brands benefit from the halo effect of sustainable products and the environmental trend.
These are one of the most used logo products, which is not surprising since they go hand in hand with the sustainability and environmental trend. Consumers keep them for an average of 11 months and accumulate 3,300 impressions during that time.
Why does a customer keep and use a tote bag with your logo? Research shows that the main factors are quality, utility and attractiveness. By investing in a tote bag that has these three features, your bag will be used much more often.
The most popular places to see them are various crowded areas such as grocery stores or malls, which makes them an item with great durability. The KMK value of a carrying bag with a logo is 0.2 cents.
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